PLAN A

To make a brand targeting urban audience who care about their health and daily safety. The brand that tells that there is only Plan A and no others. So we solve your problems with accuracy. We outlined a modern logo, highlighting «A» letter and a drop inscribed in the inner part of the letter «A». The letter «A» became a basis of using different symbols that conveyed different messages in one case or another – care, hydration on protection. We also put together a unique format of sanitizers with exactly the right dose of liquid that optimally disinfects hands and is guaranteed to give results.