Chevrolet Onix

Before the Chevrolet Onix launch, there was a difficult task - to talk about the car as a universal vehicle for anyone, but, at the same time, not to turn into asomething generic.

We showed the car in a product part from all sides using the example of different drivers, and did this through the image story saying “looks good.”

Thus, we moved from the “democratic sedan” stage to the “fashionable, democratic sedan” stage.