FONBET. THE REAL BOOKMAKER
- Task
To develop the Big idea for bookmaker for the next few years. To remind of the main advantages on the eve of the football championship through the TV
- Issue
A general mistrust of bookmakers. Fonbet is the significant player in the market but it has no self-identification and unique advantages
- Solution
We’ve created a long-running idea «the real bookmaker» for a brand. Our TV-communication reveals which qualities and unique advantages should a real bookmaker have
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