FONBET. THE REAL BOOKMAKER

To develop the Big idea for bookmaker for the next few years. To remind of the main advantages on the eve of the football championship through the TV

A general mistrust of bookmakers. Fonbet is the significant player in the market but it has no self-identification and unique advantages

We’ve created a long-running idea «the real bookmaker» for a brand. Our TV-communication reveals which qualities and unique advantages should a real bookmaker have