Lamoda. Black friday

  • Task

    Tell people that it's "Black Friday" on Lamoda

  • Issue

    There's a big clutter in the main sale season of the year

  • Solution

    We wrote a song with a call to action "Choose, try on, take away". And we filmed a clip for it in the metaverse of the brand, where the heroes were mannequins. We saved on the rights of actors

See Also