Lamoda. REALITY IN STYLE

To make the audience aware that Lamoda is an expert in fashion.

The audience does not understand why it is worth buying stuff on Lamoda when other sites offer lower prices.

We launched "Reality in Style», where young designers had to compete for the main prize – 1 million rubles to create a collection and the opportunity to sell their clothes on the Lamoda site. We invited fashion blogger Karina Nigay and Lamoda stylist Denis Petyuk, and Gosha Kartsev became the invited expert.