Soviet traditions. DELICIOUS FOREVER

To create an image campaign to support the brand, built on a cultural and historical context, combined with a product campaign designed to tell consumers about the versatility of this dessert.

We made a video that tells a story from the perspective of the most important place of the apartment – the fridge. We can see the story of a family through it, we immerse ourselves in the context, feel a little nostalgia and of course tell that glazed curds are the favorite delicacy of every family member.